Elvis, starring Elvis Presley, was the title of a 1968 United States television special. It was directed by Steve Binder and produced by Binder and Bones Howe. The executive producer was Bob Finkel, musical director Billy Goldenberg. Sponsored by The Singer Company, it aired on December 3, 1968 on the NBC television network. The special is commonly referred to as 'Elvis' 68 Comeback Special, because of subsequent developments in Presley's career, but the soundtrack album was released simply as NBC-TV Special.

Presley's informal jamming in front of a small audience in the '68 Comeback Special is regarded as a forerunner of the so-called 'Unplugged' concept, later popularized by MTV.

Presley's manager, Colonel Tom Parker, wanted the show, which was scheduled as a Christmas season broadcast, to be little more than Presley singing Christmas carols. He believed the special could simply be a TV-version of the Christmas radio show Presley had contributed to the year before. Binder argued that the special was an opportunity to re-establish the singer's reputation after years of formula movies and recordings of variable quality. He and Howe hired writers to script a show with specific themes: they envisaged large set designs, dance sequences and big productions of Presley's hits. However, Binder was open to any variations on this that would showcase the singer's talent, and Presley was apparently very happy to go along with this flexible approach.

The special eventually included an extravagant musical sequence featuring Gospel-style numbers, a semi-autobiographical "mini-movie" centered around the song "Guitar Man" and other re-recordings given lavish set designs. Network censors forced the removal of one segment set in a bordello which featured the song "Let Yourself Go". The special ends with Presley appealing for world peace with the song "If I Can Dream."

Studio recordings for these segments were made at Western Recorders in Hollywood, California between June 20 and 23 and featured an orchestra and the The Blossoms as background vocalists: Fanita James, Jean King and Darlene Love. Other musicians included drummer Hal Blaine, pianist Don Randi, guitarist Tommy Tedesco and harmonica player Tommy Morgan.